CREATIVE DIRECTOR

Performance Marketing

For over 20 years, I've built brands from concept to scale with creative strategies that outperform industry standards. I've led art and marketing teams, producing high-converting direct response campaigns, turning clicks into unstoppable growth.

as seen on

Taboola, Google Ads, Meta, Media.net, Criteo, Bing Ads, Basis

Creative Stress Relief

Officials Warn: Jeff's Ideas Are Disrupting Local Ad Ecosystems

Renaissance Man

Art Direction

UI/UX Design

Email Marketing

Lead Generation

Paid Media Ads

Copywriting

Product Design

Frontend Dev

Audio/Video

3D/Animation

Brand Identity

Generative AI

I develop results-driven creative that resonates with customers at every stage of their journey. Every project is approached hands-on, continually tested, refined, and optimized to see what truly performs. It's how I make creative work.

I actually build everything I sell.

Sometimes you need a Manager and sometimes you need a Maker. I'm both. Whether it's coding a landing page, modeling a product render, or editing a hype reel, I have the tactical skills to execute whatever the strategy demands without waiting on a vendor. No bottlenecks, just shipping.

Lead gen, publishing, entertainment, you name it. One monitor might have Photoshop and Illustrator open, the other VS Code and Figma. From eye-catching landers to product design and traditional advertising, there are many tricks up my sleeve.

Not My
First Rodeo

I put my skills to the ultimate test as a co-founder of Launch Potato. We turned a bootstrapped startup into an Inc. 5000 media powerhouse, scaling the team to over 50 employees without outside funding. I led the creative evolution of our consumer brands, while working with engineering to ensure every design was deploy-ready and performant. It was a masterclass in balancing high-level business strategy with pixel-perfect execution.

Before Launch Potato, I was Creative Director at Acquinity Interactive, joining when the company was a tight-knit group of just ten people. Over the next five years, we exploded to over 300 employees, and I transitioned into executive leadership to steer that expansion. I built and managed a large-scale creative department responsible for producing some of the highest-performing online ads in the industry. That experience defined my approach to leadership.

THE ARMORY

I blend a 30-year foundation in the Adobe Suite with a cutting-edge AI toolchain. From pixel-perfect vector systems to local LLM switchboards and on-GPU diffusion training, my stack is built for one thing: Lethal Efficiency.

READY TO SCALE

Finding a Creative Director is easy. Finding one who code-switches between brand strategy, performance data, and full-stack production is a different story.

I am currently exploring opportunities with teams that are ready to move fast. If you need leadership that bridges the gap between creative and revenue, let's talk.

CREATIVE DIRECTOR

Renaissance Man

Not My First Rodeo

THE ARMORY

READY TO SCALE

Not My
First Rodeo