Creative Director
Performance Marketing

For over 20 years, I've built brands from concept to scale with creative strategies that outperform industry standards. I've led art and marketing teams, producing high-converting direct response campaigns, turning engagement into growth. I bring a versatile toolkit to the table, adapting to any scenario.

I don't just make things
look pretty.

I develop results-driven creative that resonates with customers at every stage of their journey. Every project is approached hands-on, continually tested, refined, and optimized to see what truly performs. It's how I make creative work.

  • Art Direction
  • UI/UX Design
  • Email Marketing
  • Lead Generation
  • Paid Media Ads
  • Product Design
  • Frontend Dev
  • Audio/Video
  • 3D/Animation
  • Brand Identity

It's quite simple, really.

  • R - Know the market
  • C - Bring the idea
  • D - Make it beautiful
  • A - Measure what matters
  • T - Prove it in tests
  • Δk - Little tweaks
  • β - Stay on brand
  • Φ - Herd the cats
  • wᵢ - Dial it in
  • My patent-pending formula for success.
  • Scientifically indistinguishable from magic. Now with 20% more lift.

work

Lead gen, publishing, entertainment, you name it. One monitor might have Photoshop and Illustrator open, the other VS Code and Figma. From eye-catching landers to product design and traditional advertising, there are many tricks up my sleeve.

atelier

Tools don't set the taste, but they do serve it faster. I blend hands-on craft with a modern AI toolchain to explore more directions and land on what performs. My foundation is built on decades within the Adobe Creative Suite and modern design apps, experience that provides the critical eye needed to direct and leverage AI for better, quicker results.

Photoshop Illustrator Figma Tailwind CSS Premiere DaVinci Resolve Blender Next.js After Effects Logic Pro X

Production & Platform Stack

I've worked in Adobe Photoshop and Illustrator for nearly 30 years, pairing visual treatment and vector systems with Figma when teams need components and tokens for clean handoff. For video, motion and 3D, I animate in After Effects and edit with Premiere, grade in DaVinci Resolve, and render in Blender. I also compose and cut music in Logic Pro X for spots and reels.

On the build side, I ship with Next.js or Vite + React and Tailwind CSS. I often deploy on Vercel or Railway, using Prisma & Postgres for data. Measurement is done with a healthy mix of GA4, GTM, pixels and CAPI, and A/B frameworks so creative choices tie to outcomes.

Qwen LM Studio Gemma Flux Midjourney ComfyUI Kling HeyGen OpenRouter n8n

AI Creative Stack

I run a local LLM switchboard (function-calling and RAG) for instant ideation, and I push production through OpenRouter so each task gets the model it needs, with fallbacks and cost controls. For stock-style photography, I generate with Flux/Qwen diffusion on-GPU via ComfyUI, and I move to motion with Midjourney, Kling, Sora, or Veo. I also integrate APIs such as ElevenLabs and HeyGen for social, with n8n handling automation via webhooks, batch runs, and schedulers so concepts progress from prompt to publish without friction.

AI supports exploration and production, final design and brand decisions remain human.

experience

  • Alisor Inc.
  • Founder / Boynton Beach, FL
  • 2021 - Present

  • As founder of Alisor, I partnered with startups in volunteerism, sports, and telecom, bringing together design and development to produce a wide range of media. These partnerships gave me the opportunity to help transform early-stage ideas into fully realized creative and technical solutions.

  • Launch Potato
  • Co-Founder & Creative Director / Delray Beach, FL
  • 2014 - 2021

  • In 2014, I co-founded Launch Potato with three partners, turning a bootstrapped startup into an Inc. 5000 media company with over 50 employees. I developed multiple consumer-facing brands, led the creative team and worked closely with engineering to bring each design to life.

  • Acquinity Interactive
  • Chief Creative Officer / Deerfield Beach, FL
  • 2007 - 2014

  • I stepped into the role of Creative Director at the launch of Acquinity Interactive in 2007, when the company was just 10 people. By 2012, it had grown to over 300 employees. I transitioned into an executive leadership position, managing a team of creatives and producing some of the highest-performing online ads in the industry.

  • Battle Medialab
  • Senior Designer / Boca Raton, FL
  • 2002 - 2007

  • As the first hire at Battle Medialab, I had the opportunity to hone my creative skills across multiple mediums, from print to video production. Together with the co-founders, we grew the team to a dozen talented people and delivered award-winning campaigns for clients like Motorola, Royal Caribbean, Alienware, and more.

  • eUniverse
  • Designer / Los Angeles, CA (Remote)
  • 2000 - 2002

  • While still in high school, I helped grow eUniverse's gaming and entertainment channels by creating email and display ads for their online properties. With traffic that ranked 13th worldwide, the company gave me a front-row seat to early internet media at scale, where I also traveled to cover trade events in Los Angeles as a field reporter.

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